Consumer Behaviour

CONSUMER BEHAVIOUR  The term consumer behaviour, individual buyer behaviour, end user behaviour and consumer buying behaviour all stands for the same. Consumer behaviour is the study of how individuals, groups and Organisation select buy, use and dispose of goods and services, ideas or experiences to satisfy their needs and wants. Consumer behaviour may be defined as the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services. According to Belch and Belch " consumer behaviour is the process and activities people engage in when searching for, selecting,purchasing, using, evaluating and disposing of products and services so as to satisfy their needs and desires ". Nature of Consumer Behaviour:  Systematic process :  Consumer behaviour is a systematic process relating to buying decisions of the customers. The buying process consists of the following steps :  Need identification